Ulta Exclusives #GiftGuide

If you’ve been a reader for any amount of time, you might know that I used to be a Prestige Consultant at my local Ulta. After doing, and loving, that job for two years it was seriously the hardest decision ever to leave and become a Stylist with Stitch Fix. I adore my job now, but I’d be lying if I didn’t tell you that I love the atmosphere and the customers! Ulta makes you feel like one of the girls every time you walk in the door. That’s why it seems like a no brainer, that we’d need to have a BFF chat about these next products. Not only are these available at Ulta this Holiday Season, but they’re from my favorite Ulta Exclusive brand, IT Cosmetics


*It Cosmetics is available online at places like QVC, but Ulta is the only brick-and-mortar store selling this stunning brand! Not too long ago (last year, I believe) It Cosmetics launched an exclusive line of makeup brushes, aptly named “It Brushes for Ulta”. I’ve been obsessed with them ever since their launch. It’s hard not to. Any Ulta you walk into that carries the line has a large display with every brush that you can touch!


It can be a little overwhelming to choose because there are so many brushes and 3 different lines within the line so I defaulted to the sets on more than one occasion. Like you might guess, you also get the best deal by buying a set! This is the “Your Beautiful Basics Airbrush 101“. It retails for $58 and features 5 brushes for an overall, flawlessly airbrushed look.



The set includes a Airbrush Powder Brush, Airbrush Foundation, Airbrush Concealer, Airbrush Shadow and Airbrush Crease. Of course most of these brushes fit multiple uses. You could easily use the powder brush for blush and the concealer or foundation brushes to contour your face. Aside from a lip and brow brush, this really is all you’ll need for any full face look.


Each brush is incredibly soft, but what’s even more impressive about these synthetics fiber brushes is that they are remarkably easy to care for. They are synthetic meaning you can wash them with nearly any cleanser and they dry very fast. Each hair is also has an antimicrobial coating meaning that it cannot harder bacteria. This is great for someone who is new to makeup brushes and not used to cleaning them frequently but especially for someone who might be prone to breakouts!


Next, It Cosmetics came out with a “new” version of my all time favorite matte palette! This is the Naturally Pretty Romantics.


It Cosmetics eyeshadows are buttery smooth and filled with skin loving ingredients like silks and hydrolyzed collagen, acai, green tea and Vitamins A, C, & E and are free of all the ingredients that make eyes appear older such as talc. These are hands down my favorite matte shadows I’ve tried thus far.


What’s also really interesting about this palette is the “Transforming Pearl” shade. All 14 shades are 100% matte but you can turn them into a satin with this pearl shadow “topper”.

The best part about both of these is that you can pop by your local Ulta to pick up these gifts and so many more for the lovely ladies on your list! They have a great selection of men’s grooming, too! What is your favorite brand to shop at Ulta?

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