It’s not everyday that I get the chance to discover a whole new makeup line, but when the guys at Beauty Stop Online told me about Purely Pro and that they’d be carrying the whole line on their site, I had to see what all the Buzz was about. I mean, I trust Beauty Stop Online to get me a good deal, but I also trust them to carry worth while brands. I met a few of the lovely ladies behind Purely Pro at Cosmoprof this summer and when I touched base again, they were thrilled to send me some products to try out and share with readers! They went all out and sent me a full face worth of their professional cosmetics line.
A little on where it all began from the Purely Pro Website:
Margery Krevsky founded Purely Pro Cosmetics, a division of Productions Plus-The Talent Shop, a national talent agency. In 2005 Margery began formulating the line for professional models and talent who were looking for a superior quality makeup line that would last under the long days and intense demands of bright lights and showroom floors. Based on feedback from some of the toughest critics in the industry, the result is a line of mineral and classic makeup designed with the latest cutting edge technology and purest ingredients to last and enhance.
When I first tried these products, I had no idea exactly WHY Purely Pro Cosmetics began, knowing that this was meant to be high performance, quality makeup for models and other talent, I can see exactly how the vision of this line came together. They certainly hit that nail on the head.
Here’s a peek at all the stunning colors
The first thing I really got the chance to try was the NEW HD Foundation. I’m in the shade “C25″. I assumed that C stood for Cool and the N marking their other shades was Neutral but after a few emails with a rep, I was told it was actually the opposite. C is for Warm/Neutral tones and the N is for Cool tones. I wish their site explained this a bit more but in the mean time, their staff is very knowledgable and willing to help. My shade ended up being a perfect match!
Color matching aside, this foundation is Holy Grail Status. The coverage is wonderful, it applies beautifully and smooth and after a few test runs, I can say this works for all skin types. I plan to put this is my pro kit. It’s a great foundation to have on hand for big days and events. This foundation retails for $32.50 but you can save major bucks by picking this up at BeautyStopOnline.com for only $21.99. Steal!
My new step was blush. I happen to be a big blush….er, fan. I’ve got my fair share of blushes and I love trying new formulas. My first impression of this blush is that it has a super smooth, creamy formula. After a few hours a wear, I was surprised by its staying power.
“Voyer” is described as a violet, but I certainly call it more of a mauve. Okay, that has purple undertone, but there is WAY too much pink in here to call this a violet. I adore the color, it applies wonderfully and it stays all day. Win-win for me. I think I’ll be picking this up in a few more shades. Okay, I already have! Look for those reviews soon There are over 20 shades available.
I had the chance to try a few more NEW items to the Purely Pro line up. First was their Organic Gel Liner.
This ultra black liner pot applied smooth and added a lot of pop to my eye looks. I did find the formula to be a little more wet than a lot of the other pots in my collection. I’m not sure that a wet liner is my preference, but it doesn’t smudge or cause a mess, so I’m not against it. As you can see from the ingredients list, there isn’t a lot of weird ingredients that you’re unsure of. It’s all pretty basic. When it comes to putting things on your face and around your eyes, natural just makes sense.
They also have a natural, organic mascara. This mascara has been on God-send on my damaged lashes. I’ve been trying a lot of new brands lately and truth-be-told, not all of them left my lashes happy. It just comes with the territory. This mascara is finally getting my lashes back on track to being normal and healthy.
Back to color cosmetics. I fell in love with this color “Limeonade” online but when it showed up at my door, I was 100% unprepared for how much I would love it! Once swatched, this color has a subtle shimmer and some tiny silver glitter in it. This shade is STUNNING. And if you’re not in to “out loud” shadow shades, this mixes in easy with neutrals, silvers and even golds. This is my current Holiday go-to. LOVE!
Last but not least, my favorite, Lipsticks! Purely Pro Cosmetics Lipsticks have become some of my favorites…ever. That sounds so dramatic, but honestly, they are just beyond amazing.
I got my hands on two of their newest shades. Both are matte and both are serious NEEDS for lipstick lovers.
First is Geisha, the PERFECT blue-red matte. This color has been an absolute stunner for me. I get asked what I’m wearing each time I head out with this shade. Working in the makeup industry, I’ve also had customer have me write down the information for them. It’s a serious eye catcher.
For something more subtle, Role Model is a great matte nude. This color is one of the few nudes that looks flattering on my skin tone. You know, pale.
Here are a few swatches. Each of these is two passes. So, formula wise, for matte shades, these are VERY hydrating. They stay on about average for a lipstick, between 4-6 hours depending on what you’re up to. The formula is creamy and doesn’t dry my lips out. Which is super important for me during the winter months.
Overall, I loved the Purely Pro line and I’m excited to share more from this brand. Follow me on Instagram for looks featuring these brands.