I write about how much I love my monthly Ipsy bag any chance I get. What I don’t always mention is the mastermind behind such a wonderful subscription. Michelle Phan started out as a makeup artist and YouTuber. She’s known mostly as the “Human Chameleon”. With just makeup, she has turned herself into everyone from Miley Cyrus to Johnny Depp. This woman knows no boundaries when it comes to cosmetic creations. That’s why it came to know surprise to me when she announced the launch of her very own makeup line! Following the success of Samantha Chapman of Pixiewoo’s Real Technique brushes- which I love, I was SO looking forward to getting my hands on some Em Cosmetics goodies! I was contacted by their PR and send this stunning palette to review.
The packaging for the Em Cosmetics Ice Snow Bunny Palette was somewhat simple with a large window displaying the hard plastic palette and a magnetic “flap”. I thought the added blue color scheme and snowflakes spoke to which of her palettes this was.
Inside I found the palette was well as a double ended brush. Most of the time, brushes that come along with palette (I admit, even my Naked palettes by Urban Decay!) fail to impress and end up in my “emergency pile” never to be heard from again. This brush is the excepting. The liner end of this brush is absolutely perfect. It’s thin, not to soft, not to stiff and draws the most beautiful winged liner. The other end is good quality, but not as special to me as the liner end.
The casing and packing for this line is 10 out of 10. The hard plastic reminds me of my Uni Palettes. It’s got a great weight to it and overall really feels well made. I’d be more that happy to put this in my purse and travel. I can say that about few palettes these days.
Inside, the packaging shines even more. On the two front corners, you can see small white circles, these are powerful magnets that keep this palette closed and secure. Inside, you will find 6 eyeshadow, 1 blush and two lip glosses. Each pan can be popped out and is interchangeable with other pans or if you run out of a favorite color, it’s easy to replace. I do have just one complaint on that topic: the eyeshadows come in several different sizes so this does limit you in customizing and building your own palette from the larger life palettes.
As far as travel, I really love the giant mirror in this palette. In the larger, full size life palettes, the mirror is the full size of the nearly 10″ x 10″ palette. It seems Michelle Phan wants you to always be prepared to primp
The products themselves: I give them 9 out of 10. I had one shadow that was not as pigmented as I would have liked but overall, I was really excited by the collection of colors (this certainly felt like a Snow Bunny color range), variety and this blush color is one of my favorites in my collection.
I do have to join the negative Nancys and say that the glosses in these palette are too darn small! If you’re a lip junkie, you could easily go through one of these every 5-10 days. Yes, they can be replaced, but it seems like more work than it’s worth.
Overall, this palette is a great buy and I can’t wait to see more from the Em Cosmetics line!